What Is Your Positioning Statement?
Just as radio stations utilize a positioning statement to promote themselves, so should your individual radio show. Positioning statements can help to define and enhance your brand, promote awareness, and help aid recall which can lead to increased listener tune-in. If your show airs in a Nielsen rated market, the practice can also make your program more memorable as participants identify listening habits in their rating diaries.
A good positioning statement should articulate the essence of your program while highlighting a listener benefit. For example,
Mike's Home Improvement Show. Help and tips, so you can do-it-yourself.
What's your positioning statement? Here are a few that others are using to get your ideas started.
Clarke Howard- Save More, Spend Less and Avoid Ripoffs
Home Wizards- Improve Your Home, Improve Your Life
Kim Komando- America's Digital Goddess
Real Estate Today- The Voice For Real Estate
RadioLinx Broadcast Marketing radio syndication
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