RadioLinx

Radio Syndication and Vendor Sales Marketing

 
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Representation

Why RadioLinx?

RadioLinx has been fortunate to work with a variety of syndicated programs and radio services.  We have helped new start up programs gain early acceptance in markets such as Seattle, Monterey, Portland, Tulsa, Albuquerque, and others.  Conversely, RadioLinx has successfully sold mature programming brands to key radio stations in Los Angeles, Philadelphia, Sacramento, Detroit, San Francisco, and others. The expertise we have lent to vendor service oriented clients has been equally as effective generating new business in Washington DC, Kansas City, Dallas, and more.

Representing a variety of product types gives RadioLinx access to several levels within a radio station- Program Director, General Manager, Promotion Manager, and Sales Manager.  Thus, RadioLinx is able to approach a prospect from a global perspective and offer ideas on how our client’s service or program can be of benefit to a number of departments within the radio station.


When you hire RadioLinx, you will retain the sales services of an industry veteran without the expense of a large salary, benefits, office, vacation, and more. Unlike others, RadioLinx will not assign your phone prospecting to inexperienced boiler room telemarketers.  Presenting the benefits of a syndicated radio show or vendor service requires a pro-to-pro conversation with potential new customers.  Such is the service RadioLinx provides.  Our long time industry experience provides the knowledge to discuss the benefits of your product with confidence, compelling intuitive responses to potential objections, and the strategic ability to handle the longer complex selling cycles normally associated with our industry.  RadioLinx has been accredited by the Radio Advertising Bureau as a Certified Radio Marketing Consultant.

Radio Syndication Affiliate Marketing and Vendor Sales

RadioLinx provides full service sales and marketing of syndicated radio programs and vendor resources.  As a RadioLinx client, you will receive:

  • Product representation.  RadioLinx will present your program or service to potential station affiliates and work to close new business.  In the process, we will explore and maximize your terrestrial broadcast opportunities as well as those presented by individual radio station web sites.
     

  • Develop a prospect list.  We will identify key station prospects and associated decision-makers that make for the best match for your product.
     

  • Station contact. Prepare written proposals and phone follow-up.  RadioLinx will provide copies of all written and email correspondence with prospects.
     

  • Reports. RadioLinx provides weekly reports outlining contact made with prospect radio stations, status, and action steps.
     

  • RadioLinx Programming Opportunity Directory.  Inclusion in the RadioLinx web based Programming Opportunity Directory (POD).

RadioLinx Programming Opportunity Directory- POD

We consider RadioLinx to be one of the luckiest radio programming marketing firms. Why? Because we receive calls from talented people all over the country with some of the most creative programming offerings. It is absolutely fascinating to hear about their shows, yet frustrating to know that many of these ideas may go undiscovered by the radio industry.

At RadioLinx, we know that there is a potential opportunity out there for these shows and it is our role to find that match, or to "link" these programs with as many radio stations as possible. RadioLinx POD (Programming Opportunity Directory) was created to put these shows in an easy-to-use directory where industry decision makers may discover new programming and  explore what is currently available.
 

POD contains a number of syndicated programs and available on-air talent.  Each may be previewed via an RSS feed and we encourage our visitors to subscribe to the category entry that interests them most as new offerings are continually being added.  POD is provided at no charge to all RadioLinx represented products and is available for a nominal monthly fee to non RadioLinx clients.

 

To enter RadioLinx POD, please click the icon below.