RadioLinx Broadcast Marketing


Can RadioLinx secure new station affiliates for my syndicated radio show?

With over 20 years of industry experience, RadioLinx is uniquely qualified to represent your syndicated program or product to prospective new radio stations.  We have held positions on both the station level and affiliate representation sides of our industry.  As such, we are able to effectively connect the dots between your product and potential radio customers.


How long will it take before we sign our first radio station?

Timelines can and will vary.  Ultimately, our success will be contingent upon the quality of your show, market competition, and overall industry acceptance.  RadioLinx's strategic selling approach ensures on-going professional management of the selling cycle and proven closing techniques utilizing a "consultant" sales approach.  After an initial launch and general awareness campaign, successful shows generally realize their first affiliate after 90 days and continue to attract additional new affiliates to their syndicated radio network on a continual basis.  RadioLinx can provide more specific projections upon a full review of your program or product.  In many cases, a targeted regional Flanking Syndication approach can yield better initial results than a national strategy.


What are the costs involved?

RadioLInx is a fee based company and services are funded through a monthly retainer or a one time D-I-Y fee.  Our fees are modest and competitive.  They are less than what you would pay for secretarial assistance, yet provide for the services of an experienced and highly skilled broadcast industry veteran.  The RadioLinx investment is less than what you might pay for a one-time industry trade publication ad and provides the impact of personal one-on-one selling contact with a targeted list of potential customers.  We offer several service options to choose from to accommodate a variety of needs and budgets.


How will I profit from syndication of my radio show?

Typical radio syndication is structured within a bartered model.  In this model, you will retain a specific number of commercial minutes within your program that can be sold to sponsor advertisers.  The monies generated from these commercials becomes the source of revenue derived from your program.  Naturally, the more affiliates in your syndicated radio network, and the bigger the stations, the more you will be able to charge potential advertisers.  There are a number of advertising strategies that can be used to monetize your new found inventory and RadioLinx can recommend an appropriate approach when your program has reached a saleable level.  Prospective advertisers will be keenly interest in the quality of your station affiliate list and securing this roster with RadioLinx is a good place to begin your endeavor.


Who are some of the people RadioLinx has worked with?

Our clients, those that have engaged the services of RadioLinx, include both mature established brands and new show launches.  Our customers, those that have purchased RadioLinx represented products, range from independently owned radio stations to the industry's largest corporate broadcasters.  Sample clients and customers include Clear Channel, Beasley Broadcasting, Entercom, Bonneville, CBS Radio, Homefront with Danny Lipford, RadioMD, THe Horse Show, Lotus Communications, Mike Malloy, Good TIme Boys Radio, Dr. Michael Roizen, Radio One, Thom Hartmann, M.G. Kelly, and others. Stations that have engaged the services of RadioLinx clients include a variety of format types in major, medium, and small markets such as WKDF Nashville, KFI Los Angeles, KLUV Dallas, KPTK Seattle, WHGO Biloxi, KPRS Kansas City, WUBE CIncinnati, KISC Spokane, KOGO San Diego, KDXE Little Rock, WPHI Philadelphia, KNEW San Francisco, WSNY Columbus, WFMP Minneapolis, WBLS New York, KWJJ Portland, and numerous others.