RadioLinx

RadioLinx is an independent rep firm specializing in the sale of vendor  services and syndicated programming to the radio industry. With over 25 years of industry experience, let RadioLinx's proven marketing approach secure new station customers and generate higher revenues for your product or program. While succeeding in doing so, RadioLinx can help make more money for you and your company.

• 25 plus years experience in vendor sales and radio management

• proven successful new affiliate and customer sales program

• strong industry contacts

• keen understanding of radio's unique buying culture

• Certified Radio Marketing Consultant by the Radio Advertising Bureau

RadioLinx has successfully represented and sold radio services and  programming since 1997.  Our prior background includes a roster of rich experiences on the station side of the industry as Program Director, On-Air Talent, and Operations Manager at key stations in Los Angeles, Kansas City, Las Vegas, Tampa, Detroit, Orlando, Norfolk, Cleveland, and Phoenix. The combined experience gathered at both the station and affiliate level offers your product a high level of marketing professionalism, strategic selling advice, and tips on how to make your program or product and related marketing materials more appealing to local radio.

When you hire RadioLinx, you’ll retain the sales services of an industry veteran without the expense of a large salary, benefits, office, vacation, and more. Unlike others, RadioLinx does not farm out your your prospecting to inexperienced boiler room telemarketers. Presenting the benefits of your product or program requires a pro-to-pro conversation with potential new Program Director and General Manager customers.  Our extensive industry experience  provides RadioLinx with the knowledge to discuss the benefits of your product with confidence, compelling intuitive responses to potential objections, and the strategic ability to handle the longer complex selling cycles normally associated with our industry.  

RadioLinx has helped new start up programs gain early acceptance in markets such as Seattle, Monterey, Portland, Tulsa, Albuquerque, and others.  Conversely, RadioLinx has  successfully sold mature programming brands to key radio stations in Los Angeles, Phoenix, Sacramento, San Francisco, and more.  Our expertise lent to service oriented clients has been equally as effective generating new business in Washington DC, Detroit, Dallas, and others.  Representing a variety of product types gives RadioLinx access to several levels within a radio station- Program Director, General Manager, Promotion Manager, and Sales Manager.  Thus, RadioLinx is able to approach a prospect from a global perspective and offer ideas on how your service or program can be of benefit to a number of departments within the radio station.